Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

This makes my hair take on an amazing silver hue after all color is lifted out. Without a toner it has serious yellow color.

I get a lot of compliments on my gray hair when I use this product. I don't use it every time I shampoo because I feel the color kind of lasts. It does keep my hair from looking brassy. The smell is pleasant enough. You also get a large amount for the price.

I love this shampoo. It makes my hair soft and boots the silver in my hair. I intend to keep buying and using this product.

Only purple shampoo that truly acts like a toner. I gave 4 stars because it can turn hair purple but I will say that typically only happens if you use it too often. (I have been using this brand and this shampoo for many years so this I know happens when I use it every wash vs. Every couple of washes)

Muy buen producto! Satisfecho con la compra de este producto. Muy bueno

Great product!! Arrived on time. Very happy with my purchase. Will buy again.

Smells wonderful light weight and holds well. Price is reasonable 2nd one I've bought

Makes my hair feel like straw, but it does make my gray hair shiny