--- product_id: 259835023 title: "Cambridge University Press Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing" price: "€ 296.05" currency: EUR in_stock: true reviews_count: 5 url: https://www.desertcart.be/products/259835023-cambridge-university-press-trustworthy-online-controlled-experiments-a-practical-guide store_origin: BE region: Belgium --- # 20,000+ experiments/year benchmark Scalable low-cost experimentation Rigorous trustworthiness testing Cambridge University Press Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing **Price:** € 296.05 **Availability:** βœ… In Stock ## Summary > πŸ“ˆ Unlock the power of trustworthy A/B testing and lead innovation like the tech giants! ## Quick Answers - **What is this?** Cambridge University Press Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing - **How much does it cost?** € 296.05 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/259835023-cambridge-university-press-trustworthy-online-controlled-experiments-a-practical-guide) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Avoid Common Pitfalls:** Navigate carryover effects and Twyman’s law with expert guidance. - β€’ **Industry-Proven Strategies:** Insights from Google, LinkedIn & Microsoft’s 20,000+ annual tests. - β€’ **Data-Driven Decision Making:** Define key metrics and apply Overall Evaluation Criterion for trustworthy results. - β€’ **Master the Science of Experimentation:** Leverage the scientific method to validate hypotheses with precision. - β€’ **Build Scalable Experimentation Platforms:** Learn to reduce marginal costs close to zero for continuous innovation. ## Overview This authoritative guide from Cambridge University Press distills expert knowledge from top tech companies on running trustworthy online controlled experiments (A/B tests). It equips professionals and students with practical methods to design, analyze, and scale experiments, ensuring data-driven decisions that accelerate innovation while avoiding common statistical pitfalls. ## Description Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to β€’ Use the scientific method to evaluate hypotheses using controlled experiments β€’ Define key metrics and ideally an Overall Evaluation Criterion β€’ Test for trustworthiness of the results and alert experimenters to violated assumptions β€’ Build a scalable platform that lowers the marginal cost of experiments close to zero β€’ Avoid pitfalls like carryover effects and Twyman's law β€’ Understand how statistical issues play out in practice. Review: Masterpiece on Experimentation!! - This book is a masterpiece on Experimentation!! Review: Very easy to follow - Amazing book for someone who is interested in analytics space. Must read for folks who conduct experimentation or are looking for similar roles in big tech. ## Features - Item Trademark: CAMBRIDGE UNIVERSITY PRESS - manufacturer: Cambridge University Press - Item Weight: grams, pounds, 0.88184904800, 400. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #94,928 in Books ( See Top 100 in Books ) #119 in Databases & Big Data #10,360 in Higher & Continuing Education Textbooks | | Customer Reviews | 4.7 out of 5 stars 373 Reviews | ## Images ![Cambridge University Press Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing - Image 1](https://m.media-amazon.com/images/I/61g+FUzSgBL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Masterpiece on Experimentation!! *by A***E on 20 June 2020* This book is a masterpiece on Experimentation!! ### ⭐⭐⭐⭐⭐ Very easy to follow *by A***H on 2 December 2023* Amazing book for someone who is interested in analytics space. Must read for folks who conduct experimentation or are looking for similar roles in big tech. ### ⭐⭐⭐⭐⭐ The bible of A/B testing *by S***H on 12 September 2023* Finally got to purchase and read this book after following one of its author's ( R Kohavi) and it didn't disappoint. If you are serious about learning that A/B testing isn't just about showing two different elements then you should definitely read this book as tells you how tests can sometimes by wrong if you don't follow the guidelines and even then there can be issues that need to be looked for. Does go into much more depth on running experimentation further in the book intended for more serious programs but has something for everyone but it is a good idea to have basic knowledge first. Plus the proceeds of this book goes to charity. ## Frequently Bought Together - Trustworthy Online Controlled Experiments - Ace the Data Science Interview: 201 Real Interview Questions Asked By FAANG, Tech Startups, & Wall Street - Practical Statistics for Data Scientists: 50+ Essential Concepts Using R and Python --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/259835023-cambridge-university-press-trustworthy-online-controlled-experiments-a-practical-guide](https://www.desertcart.be/products/259835023-cambridge-university-press-trustworthy-online-controlled-experiments-a-practical-guide) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-09-29*