Seven Second Marketing : How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd Paperback – October 1, 1996

This book by Ivan Misner discusses the importance of the tag line or memory hook for your business marketing. We often have just 5 minutes to set the tone and create a first impression when meeting with someone, and we have less than 10 seconds to convey what we do in a memorable way that they can remember. The memory hook approach emphasizes developing a communactive as well as catchy tag line to use to describe your business in such a way that the person you are talking with will both understand and remember. For instance, "At Glass Doctor, we fix your panes!" is an example of a tag line or memory hook using word play and humor.Misner gives hundreds of examples from various industries and people, and also provides a tool chest for the reader to use to develop their own memory hook. He does a good job of showing the importance of an effective memory hook, as well as gives the reader ideas and tools to develop one of their own. A good resource.

I highly recommend this book. I didn't know what a memory hook was. After reading this book I began testing different ones for our Insurance Business. We now have a memory hook that works. People comment on it. It is not a fancy memory hook. it just tells the client what we do. "for all you health & life insurance need". We sell health and life insurance and related procducts. Buy this book.

This book is full of great memory hooks that have helped my business. At first I thought it seemed a little awkward and now naturally use the memory hooks in this book on a regular basis, even in my social life. I definitely recommend this book.

This book is great for anyone in the business world. It kept me wanting to read more and more. It will help you view your marketing strategy a little differently. You will get everything out of this book that you were hoping for. ENJOY!

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