Why We Buy
Product ID: 257475482
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Buy Why We Buy by Underhill, Paco online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase. Review: Me encanta - Un libro indispensable si te gusta el tema Review: Why We Buy !!! - L'auteur est le fondateur du merchandising et son ouvrage aussi complet que précis. A lire et relire autant de fois que possible si l'on a rien contre le consumérisme.
| ASIN | 1416595244 |
| Best Sellers Rank | #50,907 in Books ( See Top 100 in Books ) #16 in Market Research Business (Books) #35 in Marketing & Consumer Behavior #73 in Cultural Anthropology (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (814) |
| Dimensions | 5.5 x 0.9 x 8.44 inches |
| Edition | Updated |
| ISBN-10 | 9781416595243 |
| ISBN-13 | 978-1416595243 |
| Item Weight | 10.2 ounces |
| Language | English |
| Print length | 320 pages |
| Publication date | December 30, 2008 |
| Publisher | Simon & Schuster |
B**A
Me encanta
Un libro indispensable si te gusta el tema
Y**A
Why We Buy !!!
L'auteur est le fondateur du merchandising et son ouvrage aussi complet que précis. A lire et relire autant de fois que possible si l'on a rien contre le consumérisme.
J**A
Fenomenal
Es un libro grandioso, el estudio y análisis que han realizado al respecto es increíble. Se puede notar el amplio uso de temas como Big Data, minería de datos, la parte social y emocional de una compra. Cómo el espacio del lugar, la ruta que recorre el cliente influencia una compra y en ocaciones potencializa la misma.
J**N
If you're interested in retail this is the only place to start
L**A
The best book on User Research, ever
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