---
product_id: 254433342
title: "Inspired: How to Create Tech Products Customers Love"
price: "€ 64.43"
currency: EUR
in_stock: true
reviews_count: 7
url: https://www.desertcart.be/products/254433342-inspired-how-to-create-tech-products-customers-love
store_origin: BE
region: Belgium
---

# 4.6/5 from 2,875 reviews Top 20 in Business & Marketing 368 pages hardcover Inspired: How to Create Tech Products Customers Love

**Price:** € 64.43
**Availability:** ✅ In Stock

## Summary

> 🚀 Turn your product vision into the next big obsession

## Quick Answers

- **What is this?** Inspired: How to Create Tech Products Customers Love
- **How much does it cost?** € 64.43 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/254433342-inspired-how-to-create-tech-products-customers-love)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **From Startup to Scaleup:** Whether launching or growing, transform your product org for consistent innovation.
- • **Proven Frameworks for Success:** Discover actionable strategies to build and scale vibrant product teams.
- • **Master the Art of Product Love:** Learn how tech giants like Google & Netflix create products customers can't resist.
- • **Join the Elite Product Managers:** Trusted by thousands worldwide as the go-to resource for product leadership.
- • **Stay Ahead with Latest Insights:** Updated 2nd edition featuring cutting-edge product management techniques.

## Overview

INSPIRED is a definitive hardcover guide by Marty Cagan, spanning 368 pages of expert insights on building tech products that captivate billions. Ranked top 20 in business and marketing categories with a stellar 4.6-star rating from nearly 3,000 readers, this updated edition reveals how leading companies structure teams, discover winning products, and foster innovation to drive business success.

## Description

Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies¯desertcart, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love¯and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations¯dramatically improving their own product efforts. Whether you're an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author's own personal stories¯and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix¯ INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new¯sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.

Review: vague and abstract... light reading for fun... - This book is ok, but if you are looking to advance your skills I wouldn't recommend it. Its more "Inspirational" than practical. If you are looking for decent product books i sugest: - Lean Product Playbook - The Product Book - Value proposition design
Review: Must read for Product Managers - Great insight into the function and thinking

## Features

- Binding : hardcover
- Pages : 368
- Publisher : John Wiley & Sons Inc

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #9,020 in Books ( See Top 100 in Books ) #16 in Business Research & Development #19 in Industrial, Manufacturing & Operational Systems #48 in Marketing |
| Customer Reviews | 4.6 out of 5 stars 2,875 Reviews |

## Images

![Inspired: How to Create Tech Products Customers Love - Image 1](https://m.media-amazon.com/images/I/61Ga-ZFeDXL.jpg)

## Customer Reviews

### ⭐⭐ vague and abstract... light reading for fun...
*by M***T on 20 July 2022*

This book is ok, but if you are looking to advance your skills I wouldn't recommend it. Its more "Inspirational" than practical. If you are looking for decent product books i sugest: - Lean Product Playbook - The Product Book - Value proposition design

### ⭐⭐⭐⭐⭐ Must read for Product Managers
*by K***E on 7 October 2022*

Great insight into the function and thinking

### ⭐⭐⭐⭐⭐ Divaram
*by T***A on 16 December 2025*

ótimas condições, livro muito bom para quem trabalha com produtos digitais

## Frequently Bought Together

- Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)
- Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)
- Transformed: Moving to the Product Operating Model (Silicon Valley Product Group)

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*Product available on Desertcart Belgium*
*Store origin: BE*
*Last updated: 2026-08-02*