--- product_id: 24335307 title: "A Smile in the Mind: Witty Thinking in Graphic Design" price: "€ 309.57" currency: EUR in_stock: true reviews_count: 10 url: https://www.desertcart.be/products/24335307-a-smile-in-the-mind-witty-thinking-in-graphic-design store_origin: BE region: Belgium --- # A Smile in the Mind: Witty Thinking in Graphic Design **Price:** € 309.57 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** A Smile in the Mind: Witty Thinking in Graphic Design - **How much does it cost?** € 309.57 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/24335307-a-smile-in-the-mind-witty-thinking-in-graphic-design) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design – a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world’s biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today’s practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death. The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work. Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas. Review: Great book - I had the book out from the library, and I wanted my own copy. Love it. It was in fine shape. (But the cover was something I could spruce up with Elmers Sticky Out and it looks even better.) Review: A must-have for playful graphic designers. - An absolute must-have for playful graphic designers. A Smile in the Mind is all about visual puns, playing with expectation, and just generally having fun. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #912,072 in Books ( See Top 100 in Books ) #1,445 in Graphic Design Techniques | | Customer Reviews | 4.8 out of 5 stars 71 Reviews | ## Images ![A Smile in the Mind: Witty Thinking in Graphic Design - Image 1](https://m.media-amazon.com/images/I/61FcE83Xi4L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great book *by S***Y on January 22, 2023* I had the book out from the library, and I wanted my own copy. Love it. It was in fine shape. (But the cover was something I could spruce up with Elmers Sticky Out and it looks even better.) ### ⭐⭐⭐⭐⭐ A must-have for playful graphic designers. *by A***R on August 1, 2016* An absolute must-have for playful graphic designers. A Smile in the Mind is all about visual puns, playing with expectation, and just generally having fun. ### ⭐⭐⭐⭐⭐ Great read *by D***G on January 19, 2020* Regret not getting hard cover. Great content. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/24335307-a-smile-in-the-mind-witty-thinking-in-graphic-design](https://www.desertcart.be/products/24335307-a-smile-in-the-mind-witty-thinking-in-graphic-design) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-10-26*