---
product_id: 23627447
title: "Bluette Bluette Concentrated Liquid Laundry Bluing, 16 Fl Oz"
brand: "bluette"
price: "€ 9.35"
currency: EUR
in_stock: false
reviews_count: 8
url: https://www.desertcart.be/products/23627447-bluette-bluette-concentrated-liquid-laundry-bluing-16-fl-oz
store_origin: BE
region: Belgium
---

# optical blue tint for whiter whites 16 fl oz concentrated liquid safe for delicate fabrics Bluette Bluette Concentrated Liquid Laundry Bluing, 16 Fl Oz

**Brand:** bluette
**Price:** € 9.35
**Availability:** ❌ Out of Stock

## Summary

> ✨ Elevate your whites to next-level brilliance 💧

## Quick Answers

- **What is this?** Bluette Bluette Concentrated Liquid Laundry Bluing, 16 Fl Oz by bluette
- **How much does it cost?** € 9.35 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/23627447-bluette-bluette-concentrated-liquid-laundry-bluing-16-fl-oz)

## Best For

- bluette enthusiasts

## Why This Product

- Trusted bluette brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted Legacy Formula:** A time-tested product beloved across generations, now rediscovered for modern laundry perfection.
- • **Brilliantly Bright Whites:** A subtle blue tint creates an optical illusion that makes whites pop brighter than ever.
- • **Gentle on Your Favorite Fabrics:** Formulated to be safe even for delicate materials, preserving your wardrobe’s integrity.
- • **Concentrated Power in Every Drop:** 16 fluid ounces of potent liquid bluing ensures long-lasting whitening with minimal use.
- • **Easy Integration into Your Routine:** Add at the start of the wash cycle for maximum whitening impact, unlike rinse-only alternatives.

## Overview

Bluette Concentrated Liquid Laundry Bluing is a 16 fl oz fragrance-free liquid that enhances white and light-colored fabrics by adding a trace of blue, creating an optical illusion for brighter, whiter clothes. Safe for delicate fabrics and designed to be added at the start of the wash cycle, it’s a trusted, concentrated formula that revives your laundry with a heritage of proven results.

## Description

Bluette functions as a laundry whitener because a trace of blue in the wash will enhance white and light-colored articles, making them appear whiter and brighter. It works because of an optical illusion called irradiation. Try Bluette for whiter whites. It is safe and gentle even on delicate fabrics. Laundry bluing is added to the detergent at the start of the wash cycle - unlike other laundry products that are added during the final rinse cycle.

Review: For the whitest, brightest clothes - I have used this in the past. Was thrilled to find it here. Whitens and brightens whites. Washed a choir robe. Everyone wanted to know how it came to be so white. When using it you have to be sure to dilute the amount used, and not to pour it directly on clothes.
Review: The best whitener for clothing - my grandmother and mother used this for as long as I can remember. I STILL use it. i start filling up water with detergent then add the bluette little at a time. swirl the water then add whites and run a bit. let it soak for 30 mins and voila! the whitest t-shirts ever.

## Features

- For whiter whites.
- Trace of blue enhances white and light-colored articles.
- Gentle enough even for delicate fabrics.
- The package dimension of the product is 7.7"L x 2.7"W x 2.7"H

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B005OKVAP0 |
| Best Sellers Rank | #367,114 in Health & Household ( See Top 100 in Health & Household ) #955 in Laundry Stain Removers |
| Brand | Bluette |
| Brand Name | Bluette |
| Customer Reviews | 4.3 out of 5 stars 592 Reviews |
| Formulation Type | Concentrated |
| Global Trade Identification Number | 00041377701053 |
| Item Dimensions | 1 x 1 x 1 inches |
| Item Form | Liquid |
| Item Weight | 16 ounces |
| Liquid Volume | 16 fluid ounces |
| Manufacturer | Beauty Exchange LLC -- Dropship |
| Material Feature | concentrated |
| Material Features | concentrated |
| Material Type Free | Fragrance Free |
| Model Number | LL-413716 |
| Number of Items | 1 |
| Part Number | LL-413716 |
| Product Benefits | Whitening, Hypoallergenic, Liquid, Concentrated |
| Skin Type | All |
| UPC | 041377701053 785923335360 767674300675 |
| Unit Count | 16 Fluid Ounces |

## Product Details

- **Brand:** Bluette
- **Item Form:** Liquid
- **Material Feature:** concentrated
- **Material Type Free:** Fragrance Free
- **Unit Count:** 16 Fluid Ounces

## Images

![Bluette Bluette Concentrated Liquid Laundry Bluing, 16 Fl Oz - Image 1](https://m.media-amazon.com/images/I/81najW0aZNL.jpg)
![Bluette Bluette Concentrated Liquid Laundry Bluing, 16 Fl Oz - Image 2](https://m.media-amazon.com/images/I/81Rf+55b2+L.jpg)

## Questions & Answers

**Q: How much should I use this if I’m at the laundry Matt?**
A: It’s ok , but bottle is small and expensive

**Q: Can this be used to whiten whites on fabic that is multi colored?**
A: No

**Q: will this take out rogaine stains?**
A: Liquid bluing does not remove stains. It's an optical illusory treatment. It leaves a pale wash of blue in white fabric to give the perception that it's whiter. I don't know what Rogaine is either. Meaning, what is its base.  I am sure you can Google it. However, if its an oil based product GoJo/Goop take out all oils, but if it's just a dye based stain then vinegar or hydrogen peroxide would likely work. I never use bleach on stains. GoJo/Goop, vinegar and peroxide pretty much work on everything depending on the base of the stain.

**Q: I have an off-white duvet cover that is yellowing. Will this work for it?**
A: I have gotten yellowing sheets/pillowcases whiter. However, I was told you're really supposed to start using the bluing before it turns yellow. It's always worth a try as I had good luck with it.

## Customer Reviews

### ⭐⭐⭐⭐⭐ For the whitest, brightest clothes
*by B***L on May 14, 2026*

I have used this in the past. Was thrilled to find it here. Whitens and brightens whites. Washed a choir robe. Everyone wanted to know how it came to be so white. When using it you have to be sure to dilute the amount used, and not to pour it directly on clothes.

### ⭐⭐⭐⭐⭐ The best whitener for clothing
*by P***A on April 18, 2023*

my grandmother and mother used this for as long as I can remember. I STILL use it. i start filling up water with detergent then add the bluette little at a time. swirl the water then add whites and run a bit. let it soak for 30 mins and voila! the whitest t-shirts ever.

### ⭐⭐⭐⭐ Mostly effective, but I don't see major changes
*by B***N on August 10, 2024*

First of all, this is an extremely deep blue solution in the bottle. Getting the foil seal off the top resulted in some spilling onto the countertop in the kitchen I was working over, and it took some major work to get the stain cleared and the counter back to normal. I know that this is a dyeing agent and it's probably obvious, but I wasn't expecting it to hard to get into the bottle and past the foil seal. The instructions are directly on the bottle and somewhat generic, so don't expect any complicated formulas. It was a little confusing to me because the instructions don't mention anything about load size or what the dilution ratio is supposed to be - It just says to "pour 1/2 cup into the wash while filling", which I didn't find to be particularly helpful. I was only interested in trying it on a small load of dress shirts to see what kind of results I could get, so it was a little complicated. I thought it worked pretty well. I can see that it make the shirts a slightly brighter white and no longer the gray, worn look that they had before. It's definitely an improvement, but not at all as bright as they were when they were new. If you're just trying to extend the life of your white clothes before you need to replace them, then I'd suggest this bluing agent.

## Frequently Bought Together

- Bluette Bluette Concentrated Liquid Laundry Bluing, 16 Fl Oz
- Mrs. Stewart's Concentrated liquid bluing , 8 ounce
- OxiClean White Revive Laundry Whitener and Stain Remover Powder, 3 lb

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*Product available on Desertcart Belgium*
*Store origin: BE*
*Last updated: 2026-08-17*