---
product_id: 22252625
title: "New York Master Prime Long-Lasting Eyeshadow Base, Prime + Smooth, 0.23 fl. oz."
brand: "maybelline"
price: "€ 35.20"
currency: EUR
in_stock: true
reviews_count: 9
category: "Maybelline"
url: https://www.desertcart.be/products/22252625-new-york-master-prime-long-lasting-eyeshadow-base-prime-smooth
store_origin: BE
region: Belgium
---

# 12+ hour wear enhanced color payoff ophthalmologist tested New York Master Prime Long-Lasting Eyeshadow Base, Prime + Smooth, 0.23 fl. oz.

**Brand:** maybelline
**Price:** € 35.20
**Availability:** ✅ In Stock

## Summary

> 👁️‍🗨️ Prime your eyes for success—long-lasting color, zero compromise.

## Quick Answers

- **What is this?** New York Master Prime Long-Lasting Eyeshadow Base, Prime + Smooth, 0.23 fl. oz. by maybelline
- **How much does it cost?** € 35.20 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/22252625-new-york-master-prime-long-lasting-eyeshadow-base-prime-smooth)

## Best For

- maybelline enthusiasts

## Why This Product

- Trusted maybelline brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle Yet Powerful:** Ophthalmologist tested and safe for sensitive eyes and contact lens wearers—beauty without compromise.
- • **Versatile Fresh Look:** Wear alone for a natural, luminous eyelid glow that says you’re ready to conquer the day.
- • **All-Day Eyeshadow Lock:** Keep your eye look flawless from morning meetings to after-hours events with 12+ hours of crease-free wear.
- • **Effortless Application:** Soft sponge applicator ensures precise, even coverage for a polished, camera-ready look every time.
- • **Vibrant Color Amplifier:** Smooth primer base intensifies eyeshadow pigments for a bold, professional finish that stands out in any boardroom or Zoom call.

## Overview

Maybelline New York Master Prime Long-Lasting Eyeshadow Base is a silicone-free, ophthalmologist-tested primer designed to smooth eyelids and enhance eyeshadow color payoff. Suitable for all skin types, including sensitive and contact lens wearers, it delivers up to 12 hours of crease-free wear with a matte finish. The included soft sponge applicator ensures precise application, making it a must-have for professionals seeking a polished, long-lasting eye look.

## Description

Extend the wear of your eyeshadow looks with this color enhancing and long-lasting eyeshadow base. Smooth the surface of your lid for intense color payoff. For a more natural, fresh look, wear primer alone. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers. • Create your gorgeous eyeshadow look with this long-lasting shadow base • Primer smoothes surface for easy shadow application • Smoothing eye primer creates base for enhanced color payoff and wear • Wear primer alone to lend your lids a fresh look Glide soft sponge applicator over the eyelid for even and precise application. CAUTION: Flammable until dry. Do not use near fire, flame, or heat. Warning: eye cosmetics in a scratched, infected, or irritated eye and scratches from cosmetic eye applicators can lead to eye damage and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.

Review: Works perfectly - As strange as this is, I have dry skin all over my entire face except my eyelids,they get very oily, especially after I turned 50! This stuff works perfect!! thank you so much. I love it. My eyeshadow has stayed on all day long, no creasing at all!!
Review: Great stuff - They never shoul have taken it out of market!!! Make up stays well with it. Hard to get out of tube when about half way through, so I drop it into warm water and tapped it to get more out

## Features

- Create your gorgeous eyeshadow look with this long-lasting shadow base
- Primer smoothes surface for easy shadow application
- Smoothing eye primer creates base for enhanced color payoff and wear
- Wear primer alone to lend your lids a fresh look

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0169YY01U |
| Best Sellers Rank | #132,540 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #802 in Eyeshadow |
| Brand | MAYBELLINE |
| Brand Name | MAYBELLINE |
| Container Type | Tube |
| Coverage | Eye Primer |
| Customer Reviews | 4.0 out of 5 stars 675 Reviews |
| Finish Types | Matte |
| Global Trade Identification Number | 00041554440072 |
| Item Dimensions | 0.69 x 1.88 x 5.63 inches |
| Item Form | Liquid |
| Item Volume | 0.23 fluid ounces |
| Manufacturer | Maybelline New York |
| Manufacturer Part Number | MESSHPRM410 |
| Material Features | Master Prime\ Long-Lasting Eyeshadow Primer Prime + Smooth preps area for gorgeous eyeshadow application. |
| Material Type Free | Silicone Free |
| Model Number | ESSHPRM410 |
| Number of Items | 1 |
| Package Information | Tube |
| Package Type Name | Tube |
| Product Benefits | Smoothening |
| Skin Tone | All |
| Skin Type | All,Dry,Sensitive |
| Specialty | Natural |
| UPC | 041554440072 |

## Product Details

- **Brand:** MAYBELLINE
- **Product Benefits:** Prep for gorgeous makeup with this long-lasting eyeshadow primer. Create a smooth surface for enhanced color payoff. Or wear eye primer alone to lend your lids a fresh eye makeup look. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers.
- **Item Form:** Liquid
- **Skin Type:** All,Dry,Sensitive
- **Package Information:** Tube

## Images

![New York Master Prime Long-Lasting Eyeshadow Base, Prime + Smooth, 0.23 fl. oz. - Image 1](https://m.media-amazon.com/images/I/71ELbf1uJbL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Works perfectly
*by C***. on September 2, 2025*

As strange as this is, I have dry skin all over my entire face except my eyelids,they get very oily, especially after I turned 50! This stuff works perfect!! thank you so much. I love it. My eyeshadow has stayed on all day long, no creasing at all!!

### ⭐⭐⭐⭐⭐ Great stuff
*by C***E on July 2, 2026*

They never shoul have taken it out of market!!! Make up stays well with it. Hard to get out of tube when about half way through, so I drop it into warm water and tapped it to get more out

### ⭐⭐⭐⭐ Product is great, packaging is a waste
*by J***E on June 15, 2018*

I tend to get eyeshadow creases even when using "no-crease" primers that other folks swear by, so my hopes weren't too high for this but, at the price, it seemed worth a shot. I have huge eyelids with deep natural creases and I like to layer my eyeshadow colors, so I put this to to the test and it PASSED! No creases at all after all day and evening wearing eyeshadow. More impressively, the eyeshadow stayed PUT even after a couple workouts (during which all the rest of my makeup sweated off). I like the light color - it works well as the brow bone color for my fair skin when I want to layer the shadow colors a little less than usual. Shimmery but not glittery. The problem is the bottle: it's a hard bottle and there's no way that the little wand actually can scrape around in the whole bottle. I feel like a lot of product is sticking to the sides and I can't get to it. (I store the bottle upside down, but that doesn't seem to help.) So it sort of feels like I'm going to end up wasting a lot. Unlike a soft-sided tube, I can't even cut the bottle in half to get to the stuff. I'll still buy it again since it works so well.

## Frequently Bought Together

- Maybelline New York Master Prime Long-Lasting Eyeshadow Base, Prime + Smooth, 0.23 fl. oz.
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- Maybelline Unstoppable Waterproof Mechanical Black Eyeliner Pencil, Easy to Apply, Smooth Glide, Up to 24 Hour Wear, Onyx

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---

*Product available on Desertcart Belgium*
*Store origin: BE*
*Last updated: 2026-08-04*