Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) 1st Edition

Practical Text Analytics is precisely the book I was looking for to help create my new Text Analytics course at Zicklin School of Business - the timing of the publishing of this book was perfect, as well.Aside from a reviewers copy I bought the Kindle version so I could better annotate as well as read snippets on the go.So much of what has been published on this subject is written from a very academic and technical perspective that it is nearly unusable for someone that doesn't have a fairly deep expertise in statistics, math and programming, that until Practical Text Analytics, there wasn't a book for "the rest of us", better summarized as"your end user".While there are aspects of the book that, perhaps, could have been better, I am pretty happy with it, as it is - and leave it to others to find any holes - which, in any case, I didn't notice.Remember - Text Analytics is a pretty "nerdy subject" and is unlikely ever to be mainstream - we have to take this book as an attempt to take a very "arcane" subject generally out of reach of most people, and turn it into a subject your average reader can understand - a task the book succeeds at doing quite well.

This book explains text analytics from a high level. There are a decent number of techniques explaining ways of looking at text. Throughout the book are mentions of different tools you can use ranging from free to enterprise level tools.There are also a number of graphs in the book showing the output of results from text analytic tools. I would have like to see more "practical" examples though of how a business should be using these tools. I understand from the book the techniques we have now are not sufficient in many cases.Some of the pictures in the book appeared to be totally random and held little relevance to text. I was wondering why the author placed them there.The writing style is pretty informal which works well for this book. Overall this book is a great place to start for learning about text analytics. If your looking for more advanced cases, or business applications you may need to look elsewhere.

As a Voice of customer and Text analytics practitioner I have a little bit of background in this field and I found the book really helpful in explaining the text analytics field from a practical point of view .Most of the concepts which may usually be too math oriented or hard to understand are explained in general English. I specially like the chapter on Bayesian analysis which had eluded me as a tool so far but the book does a good job in explaining the use and power of the algorithm.Text is everywhere and aggregating and analyzing text remains one of the most valuable frontier for Enterprise Software and for general public alike.

I needed a rapid introduction to the field of text analytics. This book did the trick. I found the book very clear and easy to follow. It was not dry or boring. The author provided easy to understand examples, provided recommendations for the most appropriate software, reduced jargon to the absolute minimum, and even spiced things up with humor now and then.

Nice overall about text analysis. Great for someone unknowing.

Great book that explains the practicals of the methods. Allowed me to find techniques that may help me and go learn the algorithms.

Many spelling mistakes. A lot of repeated information. Many charts with simple errors.

excellent