Brainfluence MP3 CD – Unabridged, June 30, 2015

Excellent condition.

A Must have practical guide for any entrepreneur who has a great idea but not the know how of marketing and what businesses do to compete with each and persuade you to buy their products

I just finished Brainfluence and without a doubt I will use it as a teaching aid for my staff and as a critical resource in our behavioral design work moving forward. Roger takes incredibly complex neurological and behavioral science principles and distills them into real tactics that pretty much anyone can use at work or home. I found that as I progressed through the book, he has likely forgotten more about behavioral psychology than I will ever know! Seriously though, it's a solid book that you can go to again and again if you want to understand and drive behavior change.I also found out that he has a great podcast b/c he interviews the leading thinkers in the behavioral science field. It's called ‘The Brainfluence Podcast by Roger Dooley’ and it is one of the only legit behavioral psychology podcasts that I've found. There's a lot of crap out there, but this podcast has higher standards.

Brainfluence is a very practical guide to how the brain works and how that relates to everyday marketing ideas. It dives straight into practical applications and is more concise than some of the other neuromarketing books out there. The chapters are to the point and often reference other parts of the book, and he mentions lots of industry research but quickly summarizes the applicable points. There are some parts where he brings up ideas that go on a limb past where the research currently is, but he explains when these come up and describes how that conclusion came about.There are quite a few real life examples to relate to (e.g. Super Bowl ads, direct mailers and New Coke), and if you've read any other similar books he weaves those ideas together into cohesive thoughts and expands on them. If you haven't seen any other books on the subject - this is a good place to start and doesn't require any previous understanding of neuroscience. He also talks more about the ethical implications of neuromarketing and how to avoid those problems than some of the other books I've seen.Overall, a great book. After years of experience in marketing, I had lots of "a-ha moments" and it was a pretty quick read. Highly recommended!

I studied Business at Tepper / Carnegie Mellon University. Brainfluence is an excellent book that compresses an entire semester of bleeding-edge marketing into direct and actionable knowledge. While reading, I was able to apply the knowledge directly to my startup.If you're new to marketing, read this: you'll learn an immense amount in a single afternoon. If you're an experienced marketer... Read this! Having run startups for the past 5 years, I still found several new and useful tips and ideas.The only reason that I deducted a star is that, for a book that focuses on being science-oriented, it still has a lot of anecdotal evidence. But, there's still enough hard science in here to provide many solid improvements to your marketing and sales - especially for such a low price compared to the potential gains!

I bought this book to get some tips to use when setting up an online store. I'm not half way through, and I can't put it down. What I like best about it is that it doesn't just talk about the science of why and how people make buying decisions, Roger tells you exactly how to use the information to sell your product. You don't have to figure it out yourself.It's easy to read and understand. You don't have to read it all or read it from front to back to benefit from the ideas. It doesn't spend much time on deep psychological info, but gives plenty of references to other books if you're interested in knowing more. Frankly, I thought the price for the Kindle version was high, but not any more. I find that the information in this book is well worth the price, and more.

I'm a fundraiser, not a commercial marketer, but I've found this book to be indispensable. If you're a fundraiser, and you prefer to base your fundraising on facts and science (as opposed to your own hunches and superstition), this is the book for you. It focuses on practical marketing takeaways from neurological research. There are 100 short chapters, each with a neuroscience finding and how it might be used in marketing.I came away from this book with more than a hundred ideas I can test or just put to work in fundraising. If even a small percentage of these ideas improve results, my clients stand to make the price of the book hundreds of times over in the coming months.Like any science, neuroscience research is extremely technical; the findings are hard for us non-scientists to understand, much less put to work. Brainfluence bridges the chasm between the research and the marketplace. It's an easy, quick, enjoyable read, and you'll get ideas you can use.

Brainfluence is one of those rare books that combines the credibility of cutting edge science with practical, immediately applicable advice. If you have responsibility for marketing, you need to buy this book. The 100 tips make it so easy to work through everything from use of anchors to reduce price sensitivity to the power of using scent to brand your product as an experience. The book is a quick, fun, read and left me so excited about which technique I would try first. As someone about to launch of whole new line of products, I now have so many great options to choose from!

The book is an excellent source of research. It brings many good references from several studies carried out in the field of neuroscience. And it also presents good ideas for those who want to update themselves.

Bueno, básico, para gente de otras áreas y que busca empezar a conocer estos temas.

It has practical advices coupled with science facts. All in all, it's good. You will definitely have something practical to go away with.

Loved this book. Really interesting and inspiring. I always looked forward to my morning coffee and reading a few chapters. Thank you.

Te da ejemplos prácticos de cómo enganchar, lo utilizo para contactar clientes y motivar a mi equipo de trabajo. Al estar dividido en secciones se convierte en un libro de consulta