---
product_id: 16932780
title: ""
price: "€ 61.27"
currency: EUR
in_stock: true
reviews_count: 13
url: https://www.desertcart.be/products/16932780-
store_origin: BE
region: Belgium
---

# 

**Price:** € 61.27
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** 
- **How much does it cost?** € 61.27 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/16932780-)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap , the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #929,959 in Books ( See Top 100 in Books ) #72 in Product Management #222 in Market Research Business (Books) #2,553 in Entrepreneurship (Books) |
| Customer Reviews | 4.6 out of 5 stars 475 Reviews |

## Images

![ - Image 1](https://m.media-amazon.com/images/I/61Xz1iBVV6L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by J***R on December 7, 2016*



### ⭐⭐⭐⭐⭐ Review
*by M***I on August 17, 2015*



### ⭐⭐⭐⭐⭐ Review
*by L***U on May 15, 2020*



## Frequently Bought Together

- Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- Zag: The Number One Strategy of High-Performance Brands

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**Shop now:** [https://www.desertcart.be/products/16932780-](https://www.desertcart.be/products/16932780-)

---

*Product available on Desertcart Belgium*
*Store origin: BE*
*Last updated: 2026-05-16*