Clairol Natural Instincts Loving Care Color, 073 Light Ash Blonde (Pack of 3)

The color was more brassy than it is shown. My hair had an orange tint!

Please be sure to purchase the product with "volumizing color" on the box. This is the one I tried and it's great....works for me!! This product has been discontinued..but it may be available at discount stores.

This color also turned my hair green, so I just threw it away. I've been using this color for years and it's the first time that my hair has had this type of reaction.

Love love love this product cannot find in stores anymore in Connecticut where I live Thank God Amazon has sellers it's the Easiest Hair Dye Product I ever used I always use this for many years Sad too see it Go :-(

Loving Care was a wonderful product and I was sorry when the company quit making it. The best color for my hair had always been Beige Blonde and when I located it on Amazon I purchased 3 3/pkgs. I stretched my use over a 6 month period of time. Recently, in trying to purchase more, it appeared that all of the Beige Blonde had been purchased and was being resold at a substantial increase in price on ebay, so I purchased 3 3/pkgs of Light Ash Blonde. What a mistake! There is nothing ash-toned about what is in the bottle, a horrible brassy-yellow. There is no race on earth with this color hair. I am at the end of the 2nd week of washing my hair each day to rid myself of this embarrassing hair color. I am given to believe the company dumped the dregs of their product line into whatever bottles and boxes were left, or had undergone some real quality control issues in the waning days of Loving Care. By the time I used 1 of the 9 bottles, I had thrown away the return label to Amazon and do not know how or if I can return the rest. I liked the old Loving Care. Not wanting a solid hair color I am at a loss as to what to do.

Easy to apply. Supple color which is what I wanted. I have very grey hair and when I use the Light Ash Blonde I am then definetly a light blonde. Lasts for weeks.

Onlly because I should not have used it on previously bleached hair.

Excelente