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โจ Dare to shine with silver that speaks volumes!
La Riche Directions Silver is a semi-permanent, vegan-friendly hair dye offering 36 bright, mixable colors in a convenient 88ml tub. Trusted for over 30 years, it delivers vibrant, long-lasting color with a quick 15-minute cure time, cruelty-free formulation, and easy application designed for professional and creative use.
| ASIN | B00155T40Q |
| Best Sellers Rank | #679,134 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4,978 in Hair Color |
| Brand | La Riche |
| Brand Name | La Riche |
| Color | Silver |
| Container Type | Tub |
| Customer Reviews | 3.6 out of 5 stars 1,810 Reviews |
| Full Cure Time | 15 minutes |
| Global Trade Identification Number | 05034843001233 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | Normal |
| Item Form | Cream |
| Item Weight | 86 g |
| Manufacturer | La Riche |
| Manufacturer Part Number | 4212 |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Animal Derived Ingredients Free |
| Model Number | 4212 |
| Number of Items | 1 |
| Package Information | Tub |
| Product Benefits | Vibrant, Long-Lasting Color |
| Recommended Uses For Product | Hair coloring |
| Suitable Hair Color | Silver |
| UPC | 798256635472 743102954740 778714363864 792486980555 880147827582 799891698440 |
| Unit Count | 3 Fluid Ounces |
T**M
The silver is a steel blue purple color and you ...
The silver is a steel blue purple color and you can use conditioner with it to lighten the color, just make sure your hair is as light as possible and tone out brassy tones or this silver color will get muddied.
A**R
Well the dye didn't work and the customer service isn't great either..
I really wanted it to work. My hair is shoulder length, level 10 with level 8 roots due to me bleaching them for this project. I bought two tubs of the dye, used one, left it in for two hours and some parts of my hair it didn't even do anything to; they were still the exact same shade of blonde that they were. Mostly the roots didn't take, but also a streak down the back. I then used the other one, left it in for three hours and it did nothing but make the parts it absorbed into bright lavender purple. I contacted the seller in hopes of a refund or something because I don't have a lot of money, but my message was never replied to. I'm very disappointed at the waste if time and money.
R**N
Great Dye Conditions While Coloring
Silver I really love this stuff it conditions while it colors, clean up is easy. But sadly I think my hair is resistant to it because it did not take despite the very light hair I have. It sure left my hair silky soft smiles
A**Y
Silver Fox
Purchased the Silver toner. Don't be alarmed when you open it, the toner itself is a very bright blue. The container is actually pretty small, much smaller than a comparable Manic Panic brand container. That was a bit disappointing, but I'm not hip to "milliliters" and should have checked that bit first. My bad. To add insult to injury, when I opened the package, I got a little too overzealous and the container flew out and broke open all over the floor. However, it cleaned up spotlessly. This actually works pretty well. As mentioned before, I was working with quite a bit less product than anticipated (I salvaged what I could!). I have black-ish hair and have grey highlights that had gone a bit yellowish over time (or "skunky" as one of my co-workers called it). Didn't want to go back to the stylist and pay another $90 for a re-tone. Applied the toner, waited 45ish minutes, and it worked pretty well. Still look a little skunky in parts but if I had enough for a second application it would have done the trick. If you've tried the Manic Panic toner, this works much better. I tried the Manic Panic version a week before and saw little to no change at all. This is a much cheaper and comparable option to seeing my stylist every few weeks.
T**S
Three Stars
Didn't work well on my dark hair even after bleaching.
B**H
Awesome
Awesome color.... Brilliant shine
A**S
Hair doesn't go silver
I had a level 8-9 blond and my roots are about a level 6-7. I use Schwarzkopf Blond Me as my bleach product. I had my friend in cosmetology school bleach my new growth using 20 volume and Blond Me, after about 30 mins we took it off because it was burning too much and she applied it past my new growth and onto my midstrands and I didn't want her to fry my hair or band it. The last 10 minutes she had put 10 vol on my ends cause they were still a bit yellow. After we did all this, she towel dried my hair (but my hair was still kind of damp) and she put the first pot of Directions Silver Toner on my hair. I waited 20 minutes (5 minutes more than what it says) and then we washed it out. Nothing happened, I think my hair was a little bit more white but nothing regular purple shampoo can't do. So we blew dried my hair and then when it was fully dry put the second pot of color on my hair and I let it sit for 3 hours. When I washed it out, NOTHING changed. It didn't even eat the yellow from my roots! Total crap hair color product. Or the cuticles of my hair must be so far open they don't hold color now.
J**E
Five Stars
Shipping takes awhile but the wait is COMPLETELY worth the results.
P**A
people were envious of the colour
Product did such an awesomejob of toning my blonde colour, people thought I had it done at the hairdressers.
K**E
Five Stars
Love this, have been buying more!
K**T
Great Colour Line
Good hair colour line. I did notice that Plum is nearly impossible to get out of the hair and fades to blue, blue green, then varying shades of green as it goes. If this isn't a problem for you, I would say it has excellent staying power and is quite amazing looking on! I just wasn't keen on the green at the end or how hard it has been to remove. A colour stripper was of no help.
K**.
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V**E
Ottimo ed economico
Il miglior tonalizzante argento che abbia provato, e ne ho provato tanti, anche di marche piรน costose. Tinge subito argento senza toni viola o azzurri, se abbinato a shampoo e balsamo antigiallo dura anche 15-20 giorni prima di necessitare una nuova passata. Ovviamente il grigio prende solo su capelli molto decolorati, quasi bianchi, ma funziona bene anche per "raffreddare" un biondo ingiallito.
Trustpilot
3 weeks ago
1 week ago