Strategic Brand Management
Product ID: 145937920
Description
The only textbook exploring brands as emotional, symbolic perceptions influencing consumer behavior. Comprehensive framework for brand strategy and competition.
Specifications
| Best Sellers Rank | 547,984 in Books ( See Top 100 in Books ) 3,042 in Sales & Marketing 5,505 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.7 4.7 out of 5 stars (41) |
| Dimensions | 24.38 x 1.52 x 18.8 cm |
| Edition | 4th |
| ISBN-10 | 019879780X |
| ISBN-13 | 978-0198797807 |
| Item weight | 717 g |
| Language | English |
| Print length | 368 pages |
| Publication date | 3 Aug. 2018 |
| Publisher | OUP Oxford |
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