UMBERTO U COLOR ITALIAN DEMI COLOR KIT-7.0 LIGHT BROWN

I went for a lighter color (mid blonde) after reading reviews about it always being darker than expected. Good call as my hair was already dark and this lightened it just slightly. The color took really well all over inspite of the fact that I'd colored my hair previously, however, that color was also a demi, so maybe that helped. Overall I'd say probably my favorite do it your self hair color as it looks shiny and natural with no brassiness.

Best demi-color one can buy. I have medium dark brown hair and find that mixing the 6.32 (golden brown) with the 7.0 (light brown) is perfect for me. I leave it on the roots 35 minutes and then just 5-10 minutes on the already treated hair. Doesn't hide every single gray, but helps a lot. If you have significantly gray roots, might not work as well. After applying, I rinse, but do not shampoo for 48 hours and this seems to keep color longer as well.

This was easy to apply, the smell was not a big deal, and the color turned out very nice. My hair feels smooth and manageable, too.