Why it's Cult Despite being one of the most delicate areas of the body, the 'V' (the triangular bikini area) is often subject to aggressive forms of grooming; from shaving and waxing to epilating and lasering. That’s where The Perfect V comes in... a luxe range of products that deliver pure, indulgent pampering to this sensitive (and oft-neglected!) area. Perfectly pH-balanced, gynaecologist-tested and paraben-free, this line is a perfect excuse to devote some 'V-time' to your intimate 'bits' - consider this an overdue apology for many moons of tyranny from waxists, razor blades and epilators (ouchies!). The Very V Intensive Beauty Cream is an intensive treatment cream that helps to heal post hair removal - repairing (and counselling!) skin that's upset while it soothes and replenishes moisture. Description A must-have for in-between waxing, laser treatments or dates with the razor, this luxurious formula melts into delicate skin leaving it moisturised, soft and soothed, while the addition of anti-inflammatory bilberry fruit extract helps alleviate the 'sting' post-depilation and reduces tell-tale redness so your bikini region might forgive you whipping off its comfort blanket... Salicylic acid gently exfoliates and works to prevent (and liberate!) ingrown hairs while calming inflammation (take that red bumps!); avena strigosa (black oats) and lecithin then boost water levels to keep the skin soft and hydrated. It’s also enriched with niacinamide - a highly effective skin-restoring ingredient that helps to fade scarring (we've all fallen foul of the odd tweezer gouge as we fish for a pube that refuses to move!) and, if you're (rightfully!) proud of your shrubbery, this keeps your curls ultra-soft and conditioned. How to use For best results, lightly towel dry bikini area (the 'V' in the name is a reference to the triangular pubic area, not the vagina!) and apply a pearl-sized amount of cream - massaging gently 'til absorbed (and paying attention to any ingrown hairs). This is strictly for topical use! Do NOT apply internally. Full ingredients list Aqua (Water),Dicaprylyl Carbonate,Caprylic/CapricTriglyceride,L-Arginine,Glycerin,Phenoxyethanol,Silica,Carbomer, Rosa Canina Fruit Oil, Mannitol, Ascorbyl Tetraisopalmitate, Polysorbate 80, Alcohol Denat., Ammonium Glycyrrhizate, Bisabolol, Chlor- phenesin, Ethylhexylglycerin, Salicylic Acid, Lecithin, PEG-40 Hydrogenated Castor Oil, Avena Strigosa Seed Extract,Tocopheryl Acetate, Alaria Esculenta extract, Caffeine, Rubus Chamaemorus Fruit Extract, Zinc Gluconate,Vaccinium Myrtillus Fruit Extract, Rosa Canina Fruit Extract, Sambucus Nigra Flower Extract,Vaccinium Vitis-Idaea Leaf Extract, Potassium Sorbate, Sodium Benzoate, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Soy Isoflavones, Hippophae Rhamnoides Seed Oil, Lepidium Sativum Sprout Extract, Citric Acid, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides). 
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