Why it's Cult A cult classic in the making, this game-changing conditioner is the brainchild of Loretta De Feo, who earned her beauty stripes at Stylist magazine. After years of frustration caused by the lack of truly rich, deep conditioners on the market, De Feo wanted to create a beautiful-looking, fragrant product that would actually work on all hair types (and particularly well on Afro hair) without relying on harsh chemicals. Enriched with quinoa protein and babassu, coconut and argan oils, Dizziak – ‘an aphrodisiac for Afro hair’ – is the resultant hair care Holy Grail. As well as delivering results, it looks über-chic in its monochrome packaging, created in collaboration with artist Ted Draws. As if that wasn't good enough, the formula is also vegan! Description Set to be a new cult classic, Dizziak’s Deep Conditioner is a (very welcome) hair care game-changer. Formerly a beauty contributor at Stylist Magazine, Loretta De Feo created Dizziak because she was frustrated with the lack of truly rich, deep conditioners on the market that would prove effective on her thick, half Nigerian, half Italian locks. Bringing a product that is effective on Afro hair (and all hair types, for that matter) without relying on harsh chemicals to the market, Dizziak’s Deep Conditioner – which De Feo calls ‘an aphrodisiac for Afro hair’ – utilises naturally nourishing ingredients. Rich without weighing locks down, it leaves hair ultra-soft, shiny and detangled, fragranced with a fresh, subtle peppery scent. Quinoa protein contains amino acids, which boost strands’ barrier repair, hydration and shine by forming protective films. Babassu oil eases dryness, restores elasticity and stimulates follicle growth; inca inchi oil regulates oil production while locking in moisture; coconut and argan oils protect hair against frizz and seal in moisture. Formulated without parabens, sulphates, silicones or mineral oil, this vegan, cruelty-free conditioner does only good, finally fulfilling the promise of long-lasting moisture by leaving locks velvety soft, frizz-free and unrecognisably manageable. Modern, monochrome and über-trendy, the packaging will up the chic factor of any bathroom shelf, created in collaboration with cult artist Ted Draws – cool.  How to use Massage Dizziak’s Deep CondiIoner into clean, damp hair from root to tip Leave on for 5 minutes or up to 30 minutes for a luxe mask experience  Rinse well with cool water Use once or twice weekly for maximum effectRich without weighing down the hair, the result is super soft, detangled lengths and lasting moisture. The ultimate shine maker, Dizziak’s Deep CondiIoner leaves hair looking and feeling incredible, while a beauIfully subtle fragrance that emulates the fresh, enchanIng, peppery smells of summer throughout the day.SUITABLE FOR ALL HAIR TEXTURES Full ingredients list Aqua (Water), Cetearyl Alcohol, Orbignya Oleifera Seed Oil, Behentrimonium, Methosulfate, Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Plukenetia Volubilis Seed Oil, Butyrospermum Parkii (Shea) Butter, Quaternium-87, Ricinus Communis (Castor) Seed Oil, Parfum (Fragrance), Hydrolyzed Quinoa, Aloe Barbadensis Leaf Juice, Sodium PCA, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Ethylhexylglycerin, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Citral, Eugenol, Geraniol, Limonene, Linalool
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