The Conversion Code MP3 CD – MP3 Audio, April 11, 2017

Wow! Chris Smith has written a master guide to what I do and I have a lot to learn. His entertaining style and Innovative ideas are always cutting edge, straightforward, and down to earth. I was excited about this book, but as an online real estate marketer for roughly ten years, I wasn't convinced I would have a lot of "a ha!" moments. It was surprising at just how wrong I was. In fact, I could not put the book down and was highlighting passages like a mad woman. What I found is that I actually only have a decent general knowledge of what I am doing online. The Conversion Code immediately elevated that "expertise" to a completely different level and will continue to do so as I read it repeatedly. The book is written so that readers with any level of knowledge of the subject will have something to learn about and instantly be able to employ these nuggets into their plan. It should appeal to everyone interested in more business through conversions of online lead generation efforts, whether they are a beginner or experienced. Hopefully, my competition will forget to read it. Thanks, Chris!

It is no surprise that Chris Smith mentions the movies Boiler Room and Glengarry Glen Ross in his book: this is a book about selling selling selling. Period. In a scene in Glengarry Glen Ross, Alec Baldwin shows in a blackboard: ABC - Always Be Closing. That is the spirit. The book brings some interesting hints about building landing pages and leveraging social media to gather leads, but those pale in front of Chris Smith's script to "always be closing," his "code to conversion". While I have never been a salesperson myself, I felt like in the skin of the saleswoman who once tried to sell me and my family a vacation package in a beach resort. I later learned that the place where they pitched their sales (and where we were gently guided to) was charmly nicknamed "the slaughterhouse". So that is the spirit. Take control of your lead, don't let her have second thoughts and close the deal. Always be closing.

The first sales book of its kind in a modern, tech world. I've been following Chris for years and when I saw his 20 minute presentation on sales last year I was totally hooked and couldn't wait for the book to be released. The book blew away ALL of my expectations, as it dissects every aspects of not only attracting online leads through landing pages, social media and blogs, but also does what no other book seems to do, which is focus on the actual conversion of the lead. He write like he speaks, which is with passion and charisma.I was 40 pages into the book when I realized I am going to have to read it again as soon as I am done the first time. Its more than a sales book in that it can be used as a manual for everything you do when you are setting up lead conversion. I will be referencing this book for every landing page, Facebook ad and social media post I put out from now on. That was the surprise. What wasn't a surprise was the lead conversion techniques for on-the-phone conversion. The reason it wasn't a surprise is because I'm a Curaytor client and I got sneak peaks into this a few months ago and...wow....It totally blew me away. I don't use "scripts" anymore. I only use The Conversion Code outlines. I taught it to my team back in November and December and our conversion has gone tripled. Learning how to break the barrier on the first 10 seconds of a call, then following up and ever-so-gently interjecting your features and benefits in a way that turns a lead's thinking is nothing short of genius. He may not have invented this but he sure has it perfected.Thank you Chris for putting your heart and sole into this book. Its amazing!

Just finished this book. #TheConversionCodeGood nuggets on metrics that matter for analytics. This author is pro Facebook Ads, Email Marketing, & Sales. Chris Smith (author) does a good job at defining some important resources to use for digital marketing.However, his SEO ADVICE, His opinion on it and Google SEO are extremely elementary, and outdated.In Chapter 3 he talks about “optimizing your posts for the search engines”. He gives you about seven tactics to optimize for search, and one of them is an extremely high risk to the point where you could have your website graded a low-quality score (Panda) from Google if you actually took his advice. This is a common problem in the SEO industry, unfortunately.It is hard to read books like this where the authors talk about search tactics like they are “the answer” to SEO. They say things like “use this conversion code”...The tips they are giving are a pile of 💩.

This is hands down one of the best books I've ever read on Internet Marketing.The Conversion Code is literally a MUST HAVE BOOK for anyone involved in utilizing the internet to market, promote and sell their brand/business online. There are tips and tricks in this manual WAY ABOVE what most people know about marketing on the web.As a person involved in digital marketing for close to 21 years, I CAN NOT SPEAK HIGHLY ENOUGH about the info found inside. Since I bought his book, my wife and I have employed a number of his tips and tactics to TRANSFORM the way we are consuming, sharing and engaging with social media-especially Facebook.As a person who purchases ZERO LEADS for any of my businesses, the tactics and strategies he outlines are solid gold in improving organic customer acquisition and becoming more relevant online.If you are an entrepreneur, sales guy/gal or just a person wanting to me more effective online, BUY THIS BOOK TODAY! It is truly a game changer!

Good part 1 and 2 but part 3 had little to do with the way I run my business. However, I've taken probably 3 to 5 good ideas from this book. Worth the money and time to read it.

The book teaches how to build websites, landing pages, emails and close sales. Must for every marketer and salesperson. I personally learned a lot about sales techniques. I will start using them immediately. Thanks Chris for the book.

Es un libro terriblemente desactualizado. Se escribió en 2016 y se pasa todo el libro revelando las maravillas de Facebook Ads y el Retargeting, algo cotidiano a día de hoy.Además es de esos libros yankis que procuran venderte hype y emoción, pero se queda muuuuy a medio camino.Muy mal, menuda racha llevo.

Offen gesagt habe ich mich zuerst schwer getan mit dem Buch.Grund dafür ist, dass die Listen mit Tipps und Tricks auf Ressourcen basieren, die gratis im Internet verfügbar sind (der Autor gibt dies ganz offen zu und verlinkt korrekt auf diese, z.B. Ressourcen von Neil Patel zu Landingpage Design).Nachdem ich das Buch aber jetzt mehrmals zu Rate gezogen habe, finde ich es sehr hilfreich. Das Buch konzentriert einfach in geringem Umfang (= Schnelligkeit) nützliche Tipps zu Blogs, Landingpages, Facebook Ads, Social Media Tipps usw.Deshalb find ich die Preisleistung gut und kann das Buch empfehlen.

Decent writer, but the when it came to the actual content I was hoping for something more profound. Given the declarations of success made by the author himself, it was an uphill battle to live up to all that - he never got there. Nothing here that you couldn't find in any "dummies" or "how to" styles of book in your local library or fav Youtube channel.