Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Kindle Edition

It's really repetitive.The formula for each lesson is usually theory + anecdote. It ends off making the book seem shallow, as if it's trying to get each lesson over with. Often times, Dooley references the same examples (especially the wine example), which also makes the book feel rushed.For all of my negative talk, some examples are actually great. The section on selling to cheap(er) people was golden. The steps were: 1. Make the price a bargain. 2. Avoid repeated pain points. (AKA don't make them pay multiple times for every little thing) 3. Create product bundles. (one easy price) 4. Appeal to important needs. 5. Offer instant gratification. (to satisfy their wants)Overall, I think that Dooley tackles way too many things in this book, when he could've approached <50 of these ideas and really expounded on them. It's a great book though if you're completely new to marketing.

I don't usually write reviews but this book has some great info. I like the fact that each chapter is short and to the point. And it has all the resources. This book is a great entry into neuromarketing. I would highly suggest that anyone with a business that wants to increase it, read this book.

I just finished Brainfluence and without a doubt I will use it as a teaching aid for my staff and as a critical resource in our behavioral design work moving forward. Roger takes incredibly complex neurological and behavioral science principles and distills them into real tactics that pretty much anyone can use at work or home. I found that as I progressed through the book, he has likely forgotten more about behavioral psychology than I will ever know! Seriously though, it's a solid book that you can go to again and again if you want to understand and drive behavior change.I also found out that he has a great podcast b/c he interviews the leading thinkers in the behavioral science field. It's called ‘The Brainfluence Podcast by Roger Dooley’ and it is one of the only legit behavioral psychology podcasts that I've found. There's a lot of crap out there, but this podcast has higher standards.

This book was recommended to me by several colleagues. I appreciate the down to earth, real world application of neuroscience research to help business owners be more effective with marketing, as well as hiring and motivating team members. Small business owners are always juggling limited resources. This is a must-read book for a small business owner serious about being profitable. You'll discover ways to be much more effective with your efforts.

Fascinating read on how our brain is influenced by sales and marketing. It tells you the "why" and the "how" of what our brain likes when it comes to being "tricked" into enjoying something. Really great read for anyone who works in sales, marketing, or advertising.

I own a wedding photography business and decided to invest in this book, because it got me curious. Money well worth spent!!! It's not only interesting and fascinating to learn more about our own - and our clients - mind, but the way the book is sectioned up, it's easy to take a chapter and implement it. It's definitely a keeper on my bookshelf and I already know that I will be reading this book over and over in the future.

This book describes all of the techniques hidden in plain sight used to sway consumers and bias them into buying certain products and services. It uses real world examples as well as reputable scientific studies to convey to the reader the incatracies of these marketing strategies while still being easy to digest. As someone who's just beginning to explore neuromarketing and has an avid love for psychologyI highly recommend this book.

Brainfluence is one of those rare books that combines the credibility of cutting edge science with practical, immediately applicable advice. If you have responsibility for marketing, you need to buy this book. The 100 tips make it so easy to work through everything from use of anchors to reduce price sensitivity to the power of using scent to brand your product as an experience. The book is a quick, fun, read and left me so excited about which technique I would try first. As someone about to launch of whole new line of products, I now have so many great options to choose from!

I'll try to keep this short and as robust as possible.If you're new to Neuromarketing and it's concepts then you will find this book very helpful. very helpful indeed. As you make your way through the pages this book you get the strong sense that roger is a very well read man in this field, that he definitely knows a great deal about this stuff. so you feel confident to trust his intelligence on this matter. As you begin to read this you will find that you have many "wow, i didn't know that" moments. it's quite exhilarating. you really feel like you're getting some good stuff you'v never herd about beforenow with that being said, i have to talk about the negative in this book. as you can tell by the title, he is explaining 100 ways you can market in the neuromarketing sense. and alot of these findings are not really fact, they are studies and observations and who's to say that these studies have any major value, the sample size of these studies may not be large enough. nevertheless it is interesting and i think it's something that we as business owners should check out. but i would say most of these little trinkets are nothing truly robust, instead they are just little ideas that may "tip the scale" in your favour. all in all i think everyone should give this a read, you may just be missing out. and if you never learnt anything about neuromarketing then you are most assuredly missing outFeel free to email me at [email protected]

Roger Dooley is an excellent writer and a popular speaker on the conference circuit. His book is easily accessible to someone without a background in psychology and the concepts are presented in a very practical manner with many real-world examples.It is unusual to have so many chapters in a book, but Brainfluence flows effortlessly and you will find yourself wanting to take notes. Anyone with a business will have multiple light bulb moments from this book.

I keep coming back to this book. It is full of enlightening information. It takes a mix of academic research and real world scenarios to explain neuromarketing. What I enjoy most is the chapter sizes. Great to pick up for 5 minutes and put down as you ponder what you have learnt.

I love this book, the content is interesting and engagement. My favourite part was the discussion on how music effects the buying decisions of a customer. Some great case studies here and very informative. Highly recommended to anyone who has an interest in business or marketing. The only reason I give it 4*'s is because the audio version voice over is a bit dull for my liking and quite often I'd fall to sleep listing to it.

This book is a power house of relevant information on branding and the way we use our brain to influence our very own decisions