Color Your Message: The Art of Digital Marketing & Social Media Paperback – December 4, 2014

Southern California author Lisa Caprelli is one extraordinary woman who has helped businesses grow for over 20 years across a spectrum of industries. As her bio states, `Lisa has the invaluable ability to approach each message from an outsider's perspective, quickly understand a customer's objections and appeal to their emotional impulses, to convey a story. Lisa Caprelli is owner of GoGlossy.com a public relations and marketing agency.' What her bio neglects to mention is that she is a strikingly beautiful woman whose visual presence commands attention just as much as her innate (and learned-from-experience) knowledge of the use of the internet in advancing businesses out of the prehistoric past into the sparkling bubbles of possibility that the internet offers.Written in a style that is so reader friendly that putting her book down is as difficult as prying yourself away from a really fine novel, Lisa combines hard facts, statistics, well researched proof, and excellent graphics (Lisa is also an artist), and she FINALLY has placed in our hands a book that explains the importance of the internet cosmos in replacing the now nearly extinct forms of advertising (read radio, newspaper, television, flier, yellow pages etc) with the use of all aspects of the internet and social media.To list all of the aspects of the book that are helpful would mean transferring the entire book into a review. But for this reader/reviewer the aspect of her book that is most useful and fascinating is her patience in teaching us exactly what the various forms of ether communication are, how they came about, how they work and how to make use of them. From Google, to Facebook, to LinkedIn, Twitter, Instagram, SnapChat, Hashtag and what those seemingly mysterious items such as SEO, logo, clip art, YouTube and on and on and on - few people have the depth of experience and advice about how to use these to our benefit in every area of our lives.All of this is shared as from a best friend. EXCELLENT and of course Highly Recommended! Grady Harp, February 15

We're living in a tumultuous time, ripe with change and exploration. The things that we think we know aren't quite as solid as we had previously thought, and as we seek to adapt to these types of changes, we have to come up with new ways of thinking, and new ways of approaching information that help users target the most important aspects of business - to expand their growth and make them more powerful than ever.It's Tough To Get StartedAdvertising is a tough market. No matter where you turn, you're always faced with the next big thing. No matter how you try, there's always someone with more money in the pot than you, deciding the next big marketing trend. So, how do you offset the difference? Is there any better way to reach out to the most important places to pick up potential clients and business than the social media sites we've created to represent ourselves?The reality is, it doesn't matter how much we've spent to advertise, it's all just a drop in the hat, and the costs of advertising end up being irrelevant unless you're getting the attention that you need. The great thing about this book is that you'll learn more and more about what actually works and what doesn't. Marketing is all about expanding your audience, gaining leverage with technology, and working your advantages with products and service to get your business booming to get on your feet again.What's awesome about Color Your Message is that it gives you MARKETING POWER and strategy that is from someone else’s proven experience.You will learn:-How to brand your business to gain purpose and success-How to push the status quo in your favor to gain an advantage in innovation and marketing-Over 23 powerful Owner Questions to help you define YOUR business-Powerful Tips about Positioning Your Name and Establishing Yourself on Google-Working with traditional and new media sources in a completely different way than before, and trust us you need to revamp your media approaches-Gain insight on how to utilize the video-centric side of the net, cashing in on 2/3 of the world's mobile traffic, as 25 percent of all YouTube time is spent on Mobile sources-Work by yourself to run your OWN business-Learning the ins and outs of social media tools-Learning how to identify with your target audiences and markets-Combining strategies to help create a winning team approach that doubles or triples your monetary waysYou have so much to gain by picking up Color Your Message. It provides excellent and extensive information in a way that's not boring or hum-drum. Get all of the information you need to succeed on the back of Lisa Caprelli's information- as you learn exactly what you need to get to a successful place with your marketing strategy.I highly recommend this book to any business professional or self-employed visionary looking to change their business outlook in positive ways – by adding color to your life!

I've been involved with starting several businesses that all rely heavily on superior marketing and advertising. I felt my knowledge was good with online platforms such as google, Facebook, twitter, etc. Then this book comes along and transforms me from being blind to eyes wide open. With such new and rapidly changing technology, sometimes it's hard to picture how everything interrelates. You end up just picking one or two platforms because that's how you think your marketing strategy and dollars should go. The author does a phenomenal job in showing how you cross-market and leverage one marketing platform to another. My goal is to maximize ROI, and I have to chuckle, that an inexpensive book has had more impact by saving me thousands on marketing expenses just by using her marketing tips. I think the most important aspect of the writer's book is how easy it is to digest and that everything is done in layman's terms. You not only get the picture, but you can quickly visualize applying the techniques to your business. I almost ran out of yellow highlighter! But seriously, I couldn't be more happier with my purchase. I'm reluctant to buy any type of business book, since I truly believe in the saying "Competitive Advantage is only temporary" (I'm an MBA-type, so it's expected). But this book, is more than getting an advantage. It's aimed at making you 'aware' and viewing the customer in a different light - a person that searches for your business and not the other way around. Color Your Message is my go-to reference book now.

Lisa Caprelli's 'Color Your Message' is a must-read for business owners and marketers alike. The knowledge shared in the book was earned through experience as both a successful entrepreneur testing marketing strategy, and as a marketing and PR professional seeing what has worked for her own clients. The world of marketing and advertising, and especially online / social marketing, can be daunting and confusing but Caprelli offers insightful, useful strategy that will benefit businesses of any level. I found the concept of a 360° marketing plan was very relevant to my own marketing needs and I took away many points that I plan to put into action.